Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Source: EMARKETER Forecast, February 2024 - June 2024
Note: individuals of any age who watch videos via app or website at least once per month on an ad-supported platform that primarily offers professionally produced content; includes free premium services (e.g., Pluto TV, The Roku Channel, Tubi) and the ad-supported plans of subscription OTT services (e.g., Disney+, Hulu, Netflix); excludes services like Twitch and YouTube
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
Powerful data and analysis on nearly every digital topic.