Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Learn More →Proximity Mobile Payment Users
Source: EMARKETER Forecast, March 2024 - June 2024
Note: ages 14+; mobile phone users who make a proximity mobile payment transaction via mobile phone at least once per month
Additional Note: Proximity mobile payments are also known as point-of-sale (POS) mobile wallet payments and POS mobile contactless payments. This type of payment entails scanning, tapping, or swiping a mobile phone at the POS to complete a transaction and includes use of public transportation payment wallets. Examples include Apple Pay, Google Pay, Samsung Wallet, the Starbucks mobile app, and the Los Angeles Metro's mobility wallet. Purchases of digital goods on mobile phones and transactions made via tablets are excluded.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms, primary research, interviews, information from major mobile payment players, historical consumer adoption and buying trends, payment adoption trends, retail spending trends, demographic and socioeconomic factors, and macroeconomic conditions.