Source: EMARKETER Forecast, January 2023 - June 2024
Note: ages 18+; time spent with each medium includes all time spent with that medium; for example, 1 hour of multitasking on desktop/laptop while watching TV is counted as 1 hour for TV and 1 hour for desktop/laptop
Additional Note: Adult Hulu users are internet users who use Hulu or Hulu with Live TV at least once per month.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.