Note: excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, food services and drinking place sales, gambling and other vice goods sales
Additional Note: Apparel and accessories includes clothing, footwear, and accessories. Auto and parts includes vehicles and aftermarket products such as auto accessories, replacement parts, auto equipment, and tools. Computer and consumer electronics includes communication appliances, household appliances, and audiovisual equipment. Food and beverage includes packaged foods, fresh foods, beverages, tobacco, and liquor. Furniture and home furnishings includes furniture, as well as building and decoration materials; it excludes home improvement and tools. Health, personal care, and beauty includes over-the-counter products such as medicines, vitamins, and supplements, personal care or hygiene products, beauty products, and other household products like toiletries, baby products, and pet products. The "other" product category includes commodities, petroleum and related products, toys and hobby, and other items. EMARKETER benchmarks its China total retail sales figures against data from the National Bureau of Statistics China, for which the last full year measured was 2021.