Source: EMARKETER Forecast, March 2024 - August 2024Â
Note:Â includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; includes paid listings, contextual text links and paid inclusion
Methodology:Â Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer internet usage trends.