Source: EMARKETER Forecast, March 2024 - June 2024
Note: Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites
Additional Note: Walmart digital advertising includes ads bought through the Walmart Connect media network that may or may not appear on Walmart’s websites or apps. Digital advertising that appears at Walmart's on-premise signage, either in-store or in the immediately adjacent exterior (e.g., parking lot), is excluded.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.