Source: EMARKETER Forecast, July 2024 - August 2024
Note: excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales; *excludes products or services ordered using the internet: **includes products or services ordered using the internet, regardless of the method of payment or fulfillment
Additional Note: Electrical household appliances includes electrical devices for household use, such as kitchen appliances, vacuum cleaners, and electrical gadgets.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.