Source: EMARKETER Forecast, May 2024 - June 2024
Note: internet users of any age who browse, research, or compare products using augmented reality, in-store or remotely, via any device at least once per month but do not necessarily make a purchase
Additional Note: Retail AR enables a shopper to interact with virtual objects and other types of digital information overlaying the real world. Examples of retail AR include in-store AR smart mirrors, virtual try-on (e.g., Nike Fit, Pinterest Try On, Sephora Virtual Artist, Snapchat Shopping Lenses), and product visualization (e.g., Amazon AR View, Ikea Place).
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms, historical consumer adoption and buying trends, payment adoption trends, reported company data, interviews, demographic and socioeconomic factors, and macroeconomic conditions.