Source: EMARKETER Forecast, May 2024 - June 2024
Note: individuals of any age who experience augmented reality content within a social network via any device at least once per month
Additional Note: Social network AR enables a user to interact with virtual objects and other types of digital information overlaying the real world within a social network. Examples of social network AR include filters of videos and photos (e.g., Instagram Filters, Snapchat Lenses), games (e.g., Messenger video chat games), and digital avatars overlaid with the real world (e.g., 3D Bitmojis).
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms, historical consumer adoption and buying trends, payment adoption trends, reported company data, interviews, demographic and socioeconomic factors, and macroeconomic conditions.