Source: EMARKETER Forecast, March 2024 - October 2024
Note: All years converted to US dollars using average 2023 exchange rates; includes alternative, billboards, cinema, street furniture and transit Additional Note: EMARKETER benchmarks its Germany TV, radio, newspaper, and out-of-home ad spending projections against Zentralverband der deutschen Werbewirtschaft (ZAW), for which the last full year measured was 2022.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.