Source: EMARKETER Forecast, March 2024 - October 2024
Note: All years converted to US dollars using average 2023 exchange rates; includes B2B, consumer, local and Sunday; print only, excludes digital Additional Note: EMARKETER benchmarks its Germany TV, radio, newspaper and out-of-home ad spending projections against Zentralverband der deutschen Werbewirtschaft (ZAW), for which the last full year measured was 2019.
Methodology: Converted from local currency to US dollars. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.