Source: EMARKETER Forecast, July 2024 - July 2024
Note: includes products ordered using the internet, regardless of the method of payment or fulfillment, through establishments primarily engaged in retailing merchandise through stores (i.e., not classified under NAICS code 4541) and have a physical store presence; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, food services and drinking place sales, gambling and other vice goods sales
Additional Note: Establishments classified under NAICS code 4541 are nonstore retailers, which are primarily engaged in retailing merchandise using nonstore means, such as online retailing, catalogs, and mail-order houses. EMARKETER benchmarks its US total retail sales figures against US Department of Commerce data from 2018 onward. The last full year measured was 2023.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.