Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Source: EMARKETER Forecast, February 2024 - July 2024
Note: *sales are for Jul and Aug of each year among households with children in K-12 school or college; includes only apparel and accessories, books/music/video, computers and consumer electronics and office equipment and supplies; **includes products or services ordered using the internet, regardless of the method of payment or fulfillment; sales are for Jul and Aug of each year among households with children in K-12 school or college; includes only apparel and accessories, books/music/video, computers and consumer electronics and office equipment and supplies
Additional Note: EMARKETER benchmarks its US total retail sales figures against US Department of Commerce data from 2018 onward. The last full year measured was 2023.
Methodology: Estimates are based on the analysis of data from benchmark source US Department of Commerce, estimates from other research firms, historical trends, consumer buying trends, and macro-level economic conditions.
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