Source: EMARKETER Forecast, May 2024 - June 2024
Note: internet users ages 18+ who use Snapchat via any device at least once per month
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for TV and 1 hour for smartphone. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of each medium.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, Snapchat company releases, historical trends, internet and mobile adoption trends, and country-specific demographic and socioeconomic factors.