Source: EMARKETER Forecast, February 2024 - June 2024
Note: ages 18+; individuals who use the internet from any location via any device at least once per month
Additional Note: Men are individuals who identify as male, regardless of their assigned sex at birth. Nonbinary individuals are those who don’t identify as strictly a man or woman. Other terms for nonbinary include agender, bigender, genderqueer, gender-fluid, gender-nonconforming, and pangender. Women are individuals who identify as a woman, regardless of their assigned sex at birth.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.