CTV Watch: How Streamers Compare in Time Spent and Ad Revenues.
The number of companies generating more than $1 billion in annual US connected TV (CTV) ad sales grew from two in 2020 to five in 2024, according to EMARKETER’s forecast.
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Register NowPrivacy, Identity, and the Future of Audience Targeting
Key stat: More than 8 in 10 US consumers are concerned about data privacy when interacting with brands online, according to a survey by Attest.
Register NowUS Ad Spending by Industry: Our Forecasts Unpacked
Digital ad spending continues to charge forward, but not every industry is created equal. Some are mega-spenders, while others are relatively small contributors to the overall pie. How do sectors like retail, CPG, financial services, and telecommunications stack up?
Register NowCTV Watch: How Streamers Compare in Time Spent and Ad Revenues
Key stat: The number of companies generating more than $1 billion in annual US connected TV (CTV) ad sales grew from two in 2020 to five in 2024, according to EMARKETER’s forecast.
Register NowDigital Marketing and Commerce 2025: Planning for International Success
Succeeding in international markets remains a challenge. While all digital shoppers may be motivated by price, selection, and convenience, how they discover and buy products differs depending on the country.
Register NowHow to Make the Most of Affiliate Marketing: Trends and Challenges
Key stat: In 2024, US affiliate marketing spending is expected to top $10 billion for the first time, according to our forecast.
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The Last Days of Last-Click? How expanding attribution away from last-click will unlock growth
Download NowTravel Industry Outlook 2024: How Advertisers Can Capitalize on the Resiliency of Tourism
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Listen NowThe Reimagining Retail podcast delves into retail’s convergence with every part of our lives and across the digital media ecosystem.
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First- and Third-Party Data: A Winning Duo to Accelerate Marketing Outcomes and Revenue Growth
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Watch NowHow to Become AI-Ready: Top Trends, CX Strategies, and Real-World Examples
Three-quarters (75%) of professionals who use generative AI (genAI) say the technology saves them between one to 10 hours per week, according to the recent Gen AI Professional Usage Survey conducted by Contentful.
Watch NowNon-Endemic Advertising: Understanding Its Growing Influence in Retail Media
In 2024, retail media ad spending is expected to exceed $54 billion, while total digital ad spending will top $302 billion, per EMARKETER’s forecasts.
Watch NowData Clean Rooms: Turning Audience Insights Into Marketing Performance
Nearly two-thirds (66%) of US data and ad professionals have adopted data clean rooms because of privacy legislation and/or signal loss, according to the Interactive Advertising Bureau (IAB) and BWG Strategy.
Watch NowThe 3 C’s of Ecommerce Growth: Categories, Channels, Countries
Total global ecommerce sales will cross the $6 trillion mark this year, but growth rates haven’t returned to pre-pandemic levels. In fact, post-pandemic ecommerce and physical retail growth worldwide is much closer than before, and will continue to be so through 2027, per our forecast.
Watch NowPerformance Marketing Playbook for Q4 Holiday Success
63% of online shoppers take advantage of cash back, rewards, and discounts in at least half of their purchases, according to a Rakuten Reward Research survey.
Watch NowRetail Media Ad Spending Trends: Off-Site Growth and Strategic Shifts
Key stat: Advertisers will spend $54.48 billion on retail media in 2024, accounting for about $1 of every $7 US ad dollars, according to EMARKETER’s forecast.
Watch NowSubstance Over Hype: GenAI’s True Potential
Generative AI (genAI) is poised to transform nearly every business sector. But a single, standout use case hasn’t emerged—yet. EMARKETER analysts are carefully tracking genAI developments to help leaders identify and prioritize the right use cases as they emerge.
Watch NowSimplifying Disruption, Demand, and Data for Financial Services Marketing
Financial services marketers must sift through endless data, meet evolving customer demands, make insight-informed decisions that maintain privacy and compliance regulations—all while forging through a saturated market. Some 66% of marketers believe this complexity hampers their ability to deliver business value, according to Harvard Business Review Analytic Services research, sponsored by Quad.
Watch NowLead or Fall Behind? A New Era of AI-Driven Marketing Measurement
Businesses can no longer rely solely on intuition and vanity metrics. Today’s landscape demands advanced analytics, AI, and seamless integration with other key business drivers. This shift requires marketers to rethink their strategies as next-level value creators for ultimate success.
Watch NowPlanning Your Holiday CTV Campaign (In Less Than Four Months)
To remix an old saying, “The best time to start planning a holiday campaign is January 1, and the second best time to start planning is today.” The point being: a successful holiday campaign starts early.
Watch NowThe Evolution of AI in Marketing
Marketers who embrace AI tools and machine learning are seeing creative and operational efficiencies. Wondering how AI can power your business? You’re not alone.
Watch NowHow to Balance Brand with Demand
Today’s marketers are tasked with everything from creating a remarkable brand story and dynamic creative to building consumer demand and nurturing leads. This two-pronged approach often happens in silos, causing significant inconsistency and strain on internal teams. But it doesn’t have to be that way.
Watch NowAd Creative at Every Stage of the Funnel
Creative is critical for ad performance, but knowing the right type of creative to use how and when can be a challenge. When you take audience nuances such as age, location, and household income into account, it gets even trickier. What really moves the needle—discounts or sleek design? Humor or product features?
Watch NowBeyond Brand Deals: How Marketers Can Navigate the New Creator Economy
We are witnessing a pivotal moment in the creator economy. Skeptical marketers now have no choice but to embrace creator content. Leading brands are shifting budgets from traditional and digital media to influencer marketing. Meanwhile, top creators are moving beyond brand deals, building thriving businesses independently.
Watch NowThe Shift in Search: Insights into Social and Retail Media Trends
Google’s no longer the only name in the search game. Consumers are increasingly turning to social and retail media platforms for product research. Younger generations are driving the shift to social search. Meanwhile, Amazon is the top choice for product searches among US adults.
Watch NowRetail Insights 2024: The Trends That Will Impact H2 Success
Malls are adding restaurants, pop-up shops, and experiential attractions to drive foot traffic. Discount and dollar stores are expanding their grocery sections to compete with superstores.
Watch NowPath to Purchase: Moving from Awareness to Conversion
Seventy-two percent of US consumers use multiple channels before making a purchase decision, reflecting the change of the traditional marketing funnel, according to our latest survey of over 1,400 US consumer goods shoppers. Marketers must adapt to this complex, digitally-driven journey by embracing new omnichannel strategies.
Watch NowH1 2024 TV Ad Spending Trends
Connected TV’s (CTV) share of the TV ad spending pie continues to grow as more streamers lean into promoting ad-supported tiers. Some are more successful than others, benefiting from the allure of live programming like sports.
Watch NowThe 2024 Top 100 Advertisers Search Report
People search online because they care about a topic. By looking at those search results, marketers can understand how consumer sentiment changes over time.
Watch NowWhat Happens When Consumers Stop Clicking?
Clickthrough rates (CTR) have long been the barometer of digital advertising success. But while 79% of consumers say they’re seeing an increased number of digital ads, Infillion research shows that less than a third are clicking more. For marketers, it doesn’t add up.
Watch NowBrand Safety 2024: Navigating a Perfect Storm of Risks
In a year when risk factors are more prevalent than ever, the need for robust brand safety strategies has never been more critical.
Watch NowMake Sense of TV Ad Measurement in 2024: What You Need to Know
The shift from linear to connected TV continues to alter the measurement landscape, giving rise to a multicurrency market and prompting more advertisers to look beyond Nielsen, the legacy currency provider.
Watch NowOutlook and Strategies for 2024’s Second Half
Keep 2024’s challenges in check. Be the first to access EMARKETER’s exclusive insights on thriving post-cookie, mastering retail media networks, leveraging Al in marketing, and more. Take a look at the event lineup below and register today!
Watch NowData Clean Rooms: Breaking Down Barriers to Collaboration
As the countdown to cookie deprecation accelerates and privacy regulations tighten, the popularity of data clean rooms (DCRs) grows. These secure digital environments allow multiple parties to connect first-party data, yielding audience and campaign insights. According to Deloitte, one in three companies are extensively using DCRs.
Watch NowHow to Tell Effective Data Stories
Capturing the attention of your audience in an information-dense environment requires more than just presenting data; it demands storytelling that resonates.
Watch NowBreaking into Retail: Empowering CPG Marketers from Branding to Cart for In-Store Success
Despite the steady growth of ecommerce, more than 80% of retail sales still come from physical stores, according to EMARKETER. Many shoppers are still more likely to discover new brands and products in-store, so knowing how to navigate the retail environment is essential for consumer packaged goods (CPG) growth.
Watch NowAccelerate Your Content Supply Chain in the Age of Generative AI
While two-thirds of US marketers are currently using generative AI (genAI), less than half consider themselves beyond the experimentation stage, according to Adobe. For retailers, consumer goods brands, and other organizations, harnessing the promise of genAI is critical to keep up with increasing marketing content demands.
Watch NowHow HP Lowers Spend and Increases Conversion With a New Kind of Stack
The deprecation of third-party cookies led technology brand HP to rethink its approach to targeting and acquiring new customers. HP needed to operationalize the first-party data set in its data lake and translate it into an acquisition engine with offers for shoppers that are designed to convert.
Watch NowRetail Media’s Next Big Growth Phase: Off-Site Advertising - A Panel Discussion
Nearly 7 in 10 advertisers (68%) who utilize off-site campaigns view them as a vital component of their retail media plans, according to a TripleLift survey executed by EMARKETER.
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