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EMARKETER

US Retail Ecommerce Marketplaces Forecast 2023

Retailers Chase Amazon’s Expanding Share of the Growing Sales Channel

Report by Sky Canaves  |  Jun 6, 2023
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Table of Contents
Report Snapshot
Marketplaces are becoming more integral to US ecommerce.
Amazon’s powerful flywheel is the reason it will maintain its massive marketplace lead.
Other leading marketplaces are chasing Amazon’s success.
US retailers are rushing into the marketplace arena.
Retail media ambitions also fuel marketplace expansion.
Marketplaces will need to respond to evolving consumer behaviors to stay front and center.
Generative AI will transform marketplace shopping.
How brands and retailers can make the most of retail ecommerce marketplaces.
Sources
Media Gallery
About This Report
The pandemic ecommerce boom that drove online sales is over. But marketplaces will continue to expand their share of US retail ecommerce, contributing almost 40% of the $588 billion in US online sales growth that we forecast over the next five years.
Topics
Retail Ecommerce Sales
United States
Table of Contents
Report Snapshot
Marketplaces are becoming more integral to US ecommerce.
Amazon’s powerful flywheel is the reason it will maintain its massive marketplace lead.
Other leading marketplaces are chasing Amazon’s success.
US retailers are rushing into the marketplace arena.
Retail media ambitions also fuel marketplace expansion.
Marketplaces will need to respond to evolving consumer behaviors to stay front and center.
Generative AI will transform marketplace shopping.
How brands and retailers can make the most of retail ecommerce marketplaces.
Sources
Media Gallery

Report Snapshot

Retail ecommerce marketplace sales will grow faster than overall online sales in the US. More brands and retailers are opening up their digital sales channels to third-party sellers to seize additional revenue streams.

Key Question: How can brands and retailers make the most of US ecommerce marketplace growth?

US Retail Marketplace Ecommerce Sales, 2023-2027 (billions, % change, and % total retail ecommerce sales)
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KEY STAT: US retail marketplace ecommerce sales will grow by 10.2% YoY in 2023 to nearly $385 billion, representing more than a third of total retail ecommerce sales.

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

6charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Report Snapshot
  2. Marketplaces are becoming more integral to US ecommerce.
  3. Amazon’s powerful flywheel is the reason it will maintain its massive marketplace lead.
  4. Other leading marketplaces are chasing Amazon’s success.
  1. US retailers are rushing into the marketplace arena.
  2. Retail media ambitions also fuel marketplace expansion.
  3. Marketplaces will need to respond to evolving consumer behaviors to stay front and center.
  4. Generative AI will transform marketplace shopping.
  1. How brands and retailers can make the most of retail ecommerce marketplaces.
  2. Sources
  3. Media Gallery

Charts in This Report

US Retail Marketplace Ecommerce Sales, 2023-2027 (billions, % change, and % total retail ecommerce sales)Benefits of Selling Through a Marketplace According to Retail Executives in North America, Nov 2022 (% of respondents)
Sales Growth of Select US Retail Marketplace Companies, 2019-2024 (% change)Retail Ecommerce Marketplace Platforms That US Amazon Sellers Plan to Use in 2023 (% of respondents, Nov 2022)
US Retail Media Digital Ad Spending, 2021-2027 (billions, % change, and % of digital ad spending)Where US Adults Start Their Online Product Searches, Gen Z* vs. Total, Q1 2023 (% of respondents)

authors

Sky Canaves

Contributors

Whitney Birdsall
Senior Forecasting Analyst
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Andrew Lipsman
Principal Analyst, Retail & Ecommerce
Amy Rotondo
Director, US Research
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