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Learn More →US Out-of-Home Ad Spending 2022
How Marketers Should Adjust to the New Normal in Outdoor Advertising
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Here’s what’s in the full report
3files
Exportable files for easy reading, analysis and sharing.
11charts
Reliable data in simple displays for presentations and quick decision making.
6expert perspectives
Insights from industry and company leaders.
Table of Contents
- Executive Summary
- Key Points
- OOH Spending Expands as Outdoor Activity Picks Up
- Media and Finance Advertisers Make OOH Inroads
- Making the Most of OOH Marketing Tactics
- Billboards Reign Supreme
- Insider Intelligence Interviews
- Read Next
- Sources
- Media Gallery
Charts in This Report
US Out-of-Home (OOH) Ad Spending, 2019-2026 (billions, % change, and % of total media ad spending)US Traditional Out-of-Home (OOH) Ad Spending, 2019-2026 (billions, % change, and % of total OOH ad spending)
US Digital Out-of-Home (DOOH) Ad Spending , 2019-2026 (billions, % change, and % of total media ad spending)Top 10 US Industries, Ranked by Out-of-Home Ad Spending, H1 2021 & H1 2022 (millions, % change, and % of total)
Top 20 US Out-of-Home Advertisers, Ranked by Out-of-Home Ad Spending, 2021 (millions)US Out-of-Home Ad Revenue, by Company Market Share, 2021 (millions and % of total)
US Out-of-Home Ad Revenue, by Company, Q3 2020-Q1 2022 (% change)Actions Taken by US Internet Users After Seeing an Ad, by Format, March 2022 (% of respondents)
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