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Learn More →US In-Game Ad Revenues Forecast 2024
Mobile Still Dominates as New Ad Formats Attract Brands
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Table of Contents
- Executive Summary
- The post-ATT game landscape gives brands new opportunities
- In-game advertising will grow at a moderate pace as its share of digital ad spend remains small
- The increased sophistication of games will attract more brand dollars
- EMARKETER Interviews
- Sources
- Media Gallery
Charts in This Report
Games Across All Devices Will Earn Roughly $1 in Ads for Every $40 in Digital Ad Spending in the USAd Spending in Digital Games Continues to Underperform Compared to Time Spent
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