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US Digital Grocery 2024

On Pace to Become the Largest Ecommerce Category

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About This Report
Grocery is set to become the largest US ecommerce category by 2026.
Table of Contents

Digital grocery wasn’t just a pandemic-era flash in the pan. Consumers have made a permanent shift to purchasing essential goods online, which will make grocery the largest ecommerce category in the US by 2026.

Key Question: What’s driving digital grocery’s long-term growth?

Key Stat: Digital grocery sales will account for 19.0% of US ecommerce sales in 2026, surpassing apparel and accessories as the largest ecommerce category.

Here’s what’s in the full report

3files

Exportable files for easy reading, analysis and sharing.

8charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. The rise of grocery brings a fundamental shift in the ecommerce landscape
  1. The road to 2026: What’s aiding digital grocery’s long-term growth?
  2. Who are the major players driving digital grocery’s growth?
  1. Sources
  2. Media Gallery

authors

Blake Droesch

Contributors

Matteo Ceurvels
Senior Analyst
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Brian Lau
Forecasting Analyst
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