Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
The travel and retail industries will post healthy digital ad spending growth figures this year, but many other verticals we track will underperform compared with the national growth average. Next year is looking better for almost all of them.
US digital ad spending has entered a new phase of slower growth, which is reflected in all ten industries we track in our annual industry ad spending forecast. However, some industries are outpacing the national trendlines.
Key Question:Which US industries will spend the most on digital advertising this year and next, and which will grow spending the fastest?
KEY STAT: The retail industry will spend more on digital advertising in 2023 than the five lowest spending industries combined. Retail will also post the second fastest growth rate this year, cementing its status at the top of the pyramid.
Here’s what’s in the full report
3files
Exportable files for easy reading, analysis and sharing.
5charts
Reliable data in simple displays for presentations and quick decision making.
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry