Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Video is the most effective Amazon ad solution, according to retail decision-makers
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Sep 6, 2024
3 holiday shopping trends: Value-driven purchases, in-store resurgence, and the mobile commerce boom
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Sep 6, 2024
Marketers should keep their eyes on privacy as signal loss, privacy laws mount
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Sep 6, 2024
Gen Z will make its presence felt as digital shoppers and buyers
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Sep 6, 2024
CTOs are responsible for driving generative AI strategy
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Sep 5, 2024
Walmart, Target follow Amazon’s lead with member-exclusive deals events
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Sep 5, 2024
Reddit is at the top of Google Search results and growing ad revenues. Should marketers be taking note?
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Sep 5, 2024
The value wars aren’t restoring fast food’s cost-savings proposition
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Sep 5, 2024
Anthropic’s Claude Enterprise takes on OpenAI with business-focused AI capabilities
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Sep 5, 2024
TikTok helps films thrive in theaters with younger audiences
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Sep 5, 2024
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EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
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Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About EMARKETER
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Events
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Learn More →Time Spent With Connected Devices 2024
Mobile Still Leads, but CTV Is Catching Up
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