Just a few years ago, content production looked like a runaway train that couldn’t slow down. But strikes and financial austerity have curbed production. With more production delays ahead, marketers will need to navigate the best way to reach consumers when new shows reach smaller audiences than they used to.

Key Question: What are the implications of entertainment companies producing less new content?

Key Stat: The number of US original scripted series declined by 14% YoY in 2023, according to FX Networks.