Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
AI dominated the conference portion of this year’s event
The creator economy shows no signs of slowing down
Brand marketers are putting community at the forefront to build long-term value
Gen Alpha will exert a major influence on spending
Spatial computing is the new metaverse, but with better use cases
Insider Intelligence Interviews
Sources
Media Gallery
About This Report
Brands and marketers have an increasingly prominent presence at the annual technology, arts, and culture festival in Austin, Texas, which this year took place from March 8 to 16. We break down the key topics that drew the most attention from attendees.
AI dominated the conference portion of this year’s event
The creator economy shows no signs of slowing down
Brand marketers are putting community at the forefront to build long-term value
Gen Alpha will exert a major influence on spending
Spatial computing is the new metaverse, but with better use cases
Insider Intelligence Interviews
Sources
Media Gallery
The annual festival in Austin, Texas, has expanded far beyond its roots in music and film. The impact of new technologies such as generative AI (genAI) on brands and marketing was a major theme this year, as a wave of rapid developments reverberate across industries.
Key Question: What were the most relevant trends for brands and marketers at South by Southwest (SXSW) 2024?
Key Stat: Retail CEOs and management teams are most aligned in identifying genAI for personalized marketing and recommendation engines as a promising application of AI technology, at 46% and 50%, respectively, per First Insight.
Here’s what’s in the full report
2files
Exportable files for easy reading, analysis and sharing.
4charts
Reliable data in simple displays for presentations and quick decision making.
1expert perspective
Insights from industry and company leaders.
Table of Contents
Executive Summary
AI led among the top trending themes at SXSW 2024
AI dominated the conference portion of this year’s event
The creator economy shows no signs of slowing down
Brand marketers are putting community at the forefront to build long-term value
Gen Alpha will exert a major influence on spending
Spatial computing is the new metaverse, but with better use cases
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry