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EMARKETER
Spotlight

Grocery Inflation

Skyrocketing Costs Are Shifting Shopper Behavior at the Category Level

Report by Blake Droesch  |  Oct 25, 2022
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Report
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Table of Contents
Executive Summary
What’s Causing Grocery Inflation?
Buying Behavior by Product Category
Five Ways Retailers Can Satisfy Cost-Conscious Grocery Shoppers
How Should Retailers Plan for the Long Term?
Read Next
Sources
Media Gallery
About This Report
Our primary research reveals how grocery buyers are responding to inflation.
Topics
Groceries & Consumer Products (CPG)
Consumer Behavior
US
Table of Contents
Executive Summary
What’s Causing Grocery Inflation?
Buying Behavior by Product Category
Five Ways Retailers Can Satisfy Cost-Conscious Grocery Shoppers
How Should Retailers Plan for the Long Term?
Read Next
Sources
Media Gallery

Executive Summary

The price of groceries has reached a historic high. In August 2022, the US consumer price index found the cost of food was up 11.4% year-over-year (YoY), the largest 12-month increase since May 1979. Prices were up 11.2% YoY in September, showing virtually no signs of slowing down. Consumers have responded with a massive shift in grocery buying behavior.

Key Question: What product categories are grocery shoppers buying less often, what are they buying more frequently, and what actions have they taken to save money at the grocery store?

Actions US Grocery Buyers Have Taken to Save Money at the Grocery Store, Sep 2022 (% of respondents)
E-Mail ChartDownload

KEY STAT: Grocery buyers are looking to sales and coupons to save money, but many are simply buying fewer groceries overall.

Here’s what’s in the full report

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Exportable files for easy reading, analysis and sharing.

4charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. What’s Causing Grocery Inflation?
  3. Buying Behavior by Product Category
  1. Five Ways Retailers Can Satisfy Cost-Conscious Grocery Shoppers
  2. How Should Retailers Plan for the Long Term?
  3. Read Next
  1. Sources
  2. Media Gallery

Charts in This Report

Actions US Grocery Buyers Have Taken to Save Money at the Grocery Store, Sep 2022 (% of respondents)Products US Grocery Buyers Have Purchased Less Often due to Rising Grocery Prices, Sep 2022 (% of respondents)
Products US Grocery Buyers Have Purchased More Often due to Rising Grocery Prices, Sep 2022 (% of respondents)US Grocery Buyers Who Purchased a Cheaper Brand/Option due to Rising Grocery Prices, by Product, Sep 2022 (% of respondents)

authors

Blake Droesch

Contributors

Bianca Carasus
Researcher
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Andrew Lipsman
Principal Analyst, Retail & Ecommerce
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