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Learn More →Social Time Spent by Generation 2024
Gen Z Still Spends More Time on TikTok Than Any Other Age Group
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Table of Contents
- Executive Summary
- Even among Gen Z, growth in time spent on social is slowing
- TikTok can’t count on Gen Z for big gains in time spent anymore
- Instagram is getting a small boost from adult Gen Z users
- Facebook will get a small lift in 2024 before declines set in
- Young people are spending less and less time with Snapchat
- Sources
- Media Gallery
Charts in This Report
Most Social Users in US Are Spending More Time on TikTok Than Other Popular PlatformsTime Spent on TikTok Among Gen Z Adults Is Catching Up With Their TV Time
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