Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Social networks have expanded search beyond the lower funnel
Social search is strongest when marketers amplify organic efforts
TikTok has left a lasting impression on search—whether it gets banned or not
AI-powered chatbots on social platforms could accelerate the shift to social search
How can marketers make the most of social search?
EMARKETER Interviews
Sources
Media Gallery
About This Report
Younger generations have embraced TikTok, Instagram, and YouTube as search engines. Although TikTok’s future in the US is uncertain, the social search opportunity remains robust.
Social networks have expanded search beyond the lower funnel
Social search is strongest when marketers amplify organic efforts
TikTok has left a lasting impression on search—whether it gets banned or not
AI-powered chatbots on social platforms could accelerate the shift to social search
How can marketers make the most of social search?
EMARKETER Interviews
Sources
Media Gallery
Major social networks now offer paid and organic search options that can satisfy the needs of both brand and performance advertisers. Platforms are doing everything they can to support users’ social search habits, and big changes are on the horizon—but haven’t arrived yet.
Key Question: How are advertisers approaching social search, and how will the market adapt to AI-powered chatbots and a potential TikTok ban?
Key Stat: About two-thirds (67%) of US social media users are at least somewhat likely to engage in social search at some point in their purchase journey, according to March data from IZEA.
Here’s what’s in the full report
2files
Exportable files for easy reading, analysis and sharing.
3charts
Reliable data in simple displays for presentations and quick decision making.
4expert perspectives
Insights from industry and company leaders.
Table of Contents
Executive Summary
Social networks have expanded search beyond the lower funnel
Social search is strongest when marketers amplify organic efforts
TikTok has left a lasting impression on search—whether it gets banned or not
AI-powered chatbots on social platforms could accelerate the shift to social search
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry