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Learn More →Search Ad Spending Forecast and Trends H2 2023
Retail Media Flourishes as Marketers Await Disruption From GenAI
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Table of Contents
- Executive Summary
- The search market is about to experience unprecedented disruption
- Search ad spending growth will accelerate in 2024
- Retail media will be the source of most search ad spending growth in the coming years
- Competition around generative search is a slow burn
- Google is in a more precarious position than ever as it defends its search business in court
- Social platforms are honing their search chops to solidify their status as Gen Z’s Google
- What will be top of mind for search advertisers in 2024?
- Sources
- Media Gallery
Charts in This Report
Retail Media Will Account for Most Search Ad Spending Growth by 2027 (incremental US search ad spending, by channel, 2023-2027)US Search Ad Spending, 2020-2027 (billions, % change, and % of total media ad spending)
Search Will Hold Its Own Against Display for the Foreseeable Future (% of total US digital ad spending, 2020-2027)Retail Media Will Play a Bigger Role in Search Than Display in 2024 (US ad spending, billions, by format and channel)
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