Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Despite economic headwinds, digital advertising’s third wave is nowhere near cresting.
Steady retail ecommerce growth is providing a tailwind.
Amazon provides most of the oxygen.
The number of retailers getting in on the fun is growing—as is the number of RMNs brands use.
Retail media is dominated by on-site advertisements—for now.
CTV is less critical to retail media’s near-term future than presumed.
Advertisers’ sense of retail media’s place in the funnel is shifting.
Our forecast changes reflect a channel evolving too fast—for both its buyers and its sellers.
What this forecast means for you.
Insider Intelligence Interviews
Sources
Media Gallery
About This Report
Healthy growth will obscure the upheaval that retail media’s evolution is causing. Retailers racing to think more like publishers—and brands trying to rethink the value of retail media—are feeling some strain.
Despite economic headwinds, digital advertising’s third wave is nowhere near cresting.
Steady retail ecommerce growth is providing a tailwind.
Amazon provides most of the oxygen.
The number of retailers getting in on the fun is growing—as is the number of RMNs brands use.
Retail media is dominated by on-site advertisements—for now.
CTV is less critical to retail media’s near-term future than presumed.
Advertisers’ sense of retail media’s place in the funnel is shifting.
Our forecast changes reflect a channel evolving too fast—for both its buyers and its sellers.
What this forecast means for you.
Insider Intelligence Interviews
Sources
Media Gallery
Executive Summary
Retail media should become one of digital media’s most important channels. But neither the buy nor sell sides have fully addressed the issues keeping the channel from maximizing its growth, including organizational challenges and measurement inconsistency.
Key Question: What is driving and hindering the growth of retail media ad spending?
KEY STAT: We expect advertisers to pour more than $45 billion into retail media ad spending in 2023.
Here’s what’s in the full report
3files
Exportable files for easy reading, analysis and sharing.
4charts
Reliable data in simple displays for presentations and quick decision making.
4expert perspectives
Insights from industry and company leaders.
Table of Contents
Executive Summary
Despite economic headwinds, digital advertising’s third wave is nowhere near cresting.
Steady retail ecommerce growth is providing a tailwind.
Amazon provides most of the oxygen.
The number of retailers getting in on the fun is growing—as is the number of RMNs brands use.
Retail media is dominated by on-site advertisements—for now.
CTV is less critical to retail media’s near-term future than presumed.
Advertisers’ sense of retail media’s place in the funnel is shifting.
Our forecast changes reflect a channel evolving too fast—for both its buyers and its sellers.
Despite economic headwinds, digital advertising’s third wave is nowhere near cresting.
Steady retail ecommerce growth is providing a tailwind.
Amazon provides most of the oxygen.
The number of retailers getting in on the fun is growing—as is the number of RMNs brands use.
Retail media is dominated by on-site advertisements—for now.
CTV is less critical to retail media’s near-term future than presumed.
Advertisers’ sense of retail media’s place in the funnel is shifting.
Our forecast changes reflect a channel evolving too fast—for both its buyers and its sellers.
What this forecast means for you.
Insider Intelligence Interviews
Sources
Media Gallery
About This Report
Healthy growth will obscure the upheaval that retail media’s evolution is causing. Retailers racing to think more like publishers—and brands trying to rethink the value of retail media—are feeling some strain.
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry