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Retail media is a massive marketing and advertising opportunity in Latin America.
Top retail media networks emerge, bringing major scale and innovation.
What should marketers and advertisers in Latin America do to capitalize on retail media?
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About This Report
Retail media is on track to fundamentally revolutionize Latin America’s digital advertising industry. As economic uncertainty pushes marketers to deliver tangible business results, retail media will play a larger role in their media buys. Here are the latest trends to know.
Retail media is a massive marketing and advertising opportunity in Latin America.
Top retail media networks emerge, bringing major scale and innovation.
What should marketers and advertisers in Latin America do to capitalize on retail media?
Sources
Media Gallery
Report Snapshot
Latin America’s $1 billion retail media market boasts some of the highest return on ad spending in the world. Amid worsening economic conditions, marketers are turning to retailers to deliver performance advertising and results at scale. Flush with data and innovative ad formats, several retail media frontrunners are already emerging—and revolutionizing the ad industry as we know it.
Key Question: How are retail media networks changing the paid media mix in Latin America?
KEY STAT: Retailers were among the fastest-growing digital advertising players in 2022, according to our estimates. Three of Latin America’s most prominent retail and ecommerce players—Mercado Libre, Falabella, and Walmart Mexico—were among the leaders.
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Report Snapshot
Setting the scene
Retail media is a massive marketing and advertising opportunity in Latin America.
Top retail media networks emerge, bringing major scale and innovation.
What should marketers and advertisers in Latin America do to capitalize on retail media?
Sources Used by Smartphone Users in Latin America* to Research a Product They Would Like to Purchase Digitally, Jan 2022 & May 2023 (% of respondents )
Sources Used by Smartphone Users in Latin America* to Research a Product They Would Like to Purchase Digitally, Jan 2022 & May 2023 (% of respondents )
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