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Learn More →Latin America Retail Media Advertising Trends 2023
Digital’s Third Wave Brings a $1 Billion Opportunity to the Region
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Table of Contents
- Report Snapshot
- Setting the scene
- Retail media is a massive marketing and advertising opportunity in Latin America.
- Top retail media networks emerge, bringing major scale and innovation.
- What should marketers and advertisers in Latin America do to capitalize on retail media?
- Sources
- Media Gallery
Charts in This Report
Ecommerce Marketing Spending in Latin America, by Type, 2022 & 2025 (billions)Digital Ad Spending Share on Amazon Ads* Among Companies in Mexico, by Format, Q4 2021-Q4 2022 (% of total)
Digital Ad Spending Share in Latin America, by Country and Format, 2023 (% of total digital ad spending)Return on Ad Spending (ROAS) for Amazon Ads in Brazil, Mexico, and the US, Q1 2022-Q1 2023
Return on Ad Spending (ROAS) in Mexico, by Retail Media Network, Q1 2022-Q1 2023Actions Taken to Prepare for Privacy Changes According to Marketers in Latin America*, Aug 2022 (% of respondents)
Types of Data Used by Their Companies in Planning and Implementing Campaigns According to Advertising Professionals in Mexico, 2020-2023 (% of total)Sources Used by Smartphone Users in Latin America* to Research a Product They Would Like to Purchase Digitally, Jan 2022 & May 2023 (% of respondents )
Digital Buyers in Brazil Who Have Been Influenced by Advertising While Shopping, by Age, Aug 2022 (% of respondents in each group)Top 15 Websites in Mexico, Ranked by Monthly Unique Visitors and Reach Among Internet Users, 2022 (millions and % reach)
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