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Learn More →In-Store Retail Media 2024
How Can Retailers Capitalize on Physical Stores to Drive Retail Media Growth?
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Table of Contents
- Executive Summary
- In-store retail media spending will exceed $1 billion by 2028
- Retail media’s digital ascent has created momentum for physical stores as the next frontier
- Cost, complexity, and competing priorities will hinder momentum
- Retailers exploring digital in-store media can leverage current capabilities for near-term strategies
- The in-store retail media landscape is complex, but there are multiple paths to success
- Sources
- Media Gallery
Charts in This Report
In-Store Retail Media Spend Will Top $1 Billion—but Will Not Reach 1% of Total Retail Media—by 2028 (billions in US in-store retail media ad spending, % change, and % of omnichannel retail media ad spending, 2024-2028)Shoppers Who Discover Products in Store Are More Likely to Make a Purchase Immediately (% of US shoppers*, Sep 2023)
Components of US Advertisers' Retail Media Strategies, Dec 2023 (% of respondents)Brands Are Prioritizing Budgets for Established Formats Over In-Store Digital Media (% of US advertisers, Dec 2023)
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