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The Canada coverage in the Global Media Intelligence Report includes poll results about consumers' media habits, including device ownership and time spent with media.
The Canada coverage in the Global Media Intelligence Report includes poll results of the following metrics. Click here to view the charts for these metrics:
Device Ownership
Smartphone and Tablet Owners
Smart TV Owners
Average Time Spent With Media
Traditional Media Users
TV Viewers
Video-on-Demand (VOD) Viewers
Social Media/Messaging Users
Digital Audio Listeners
Voice Assistant/Search Users
Key Points
Mobile media consumption in Canada trails many other similar countries tracked by GWI. While the smartphone market is nearly fully saturated, average daily time spent on mobile devices is relatively low—over half an hour less than in the US.
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