Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
The Asia-Pacific coverage in the Global Media Intelligence Report includes poll results from Australia, China, Hong Kong, India, Japan, New Zealand, the Philippines, South Korea, and Taiwan.
The countries of Asia-Pacific are diverse—with hundreds of local languages and rural-urban divides—but the region’s common digital traits are apparent, especially as they relate to the adoption of new technologies.
The usage of voice assistants—on smartphones mainly, but also via smart home products—is highest in this region. Inputting text is difficult for certain languages here (particularly in China and India), providing an excellent use case for voice assistants.
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