Key stat: 50% of US shoppers use retail apps to get the best prices, according to a May 2024 SPAR Group report.

Beyond the chart:

• We forecast that 163.8 million US consumers will use retail apps on smartphones in 2024, or 76.5% of smartphone users.
• Shoppers use retail apps for a variety of reasons—many of which are price related—like accessing loyalty rewards (46%), getting tailored coupons (34%), and checking on retailers’ sales and promotions (26%), per SPAR Group.
• Nearly half (47%) of US retailers believe branded apps and loyalty programs engage shoppers, according to April 2024 Jumpmind data. Some 42% of shoppers in SPAR Group’s survey say apps are helpful.
• 4 in 10 shoppers use a mobile device during in-store shopping trips, primarily for price comparisons (47%), looking up discounts and promotions (40%), and accessing coupons (35%), according to SPAR Group.
• Mobile is having a larger influence on how consumers make a purchase. We forecast that retail mcommerce sales, including those from retail apps, will reach $534.88 billion this year, a 12.7% YoY increase.

Use this chart to:

• Prioritize mobile app features.
• Showcase mobile and mcommerce habits.
• Improve the in-store and mobile shopping experience.

More like this:

• 3 challenges with mcommerce and how retailers can respond
• 5 key stats on how mobile apps boost physical, digital sales
• Gen Z is willing to pay more than any other generation for websites and apps
• 5 key stats on loyalty programs and how data-driven insights can elevate UX

Note: Data was provided to EMARKETER by SPAR Group.

Methodology: Data is from the June 2024 SPAR Group report titled "2024 Shopper Insights Survey." 1,000 US shoppers ages 18-65 were surveyed online during May 2024. The respondents were all primary or shared grocery shoppers for their household.