Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
The pandemic gave advertisers in Germany a taste for digital. Digital advertising will see record levels of growth for the next three years—with retail media as the main driver—far ahead of spending on traditional media.
Germany’s ad market has digitized at a slower rate than have some of its closest neighbors (in economic terms). However, in the next three years, digital advertising will leave traditional media far behind due to record growth. This shift is driven largely by Amazon and its influence on retail media.
Key Question: How dominant will digital become in the marketing mix in the coming years?
Key Stat: Traditional media advertising dominated in Germany until recently. Digital is on a rapid ascent and will account for slightly more than two-thirds of total media spending by 2028.
Here’s what’s in the full report
2files
Exportable files for easy reading, analysis and sharing.
4charts
Reliable data in simple displays for presentations and quick decision making.
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry