Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Viewers are spending more time streaming video and becoming more selective about the number of services they will pay for. Free ad-supported streaming TV (FAST) services aim to circumvent subscription fatigue while capitalizing on the growth of streaming advertising. FASTs used to account for a small amount of usage, but their importance to advertisers is growing as viewers spend more time with these services.
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