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Sizing the Opportunity: The Voice Assistant User Base Will Continue to Increase
What’s Changing that Will Affect This Forecast?
What Does This Mean for Brands?
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Executive Summary
The number of people using conversational AI tools, such as voice assistants, is growing. Adoption will continue to expand among consumers and companies as the AI industry figures out how to address privacy and ethical concerns.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
How large is the voice assistant market, and how big will it become?
What are the most important changes ahead?
What do these developments mean for brands and marketers?
WHAT’S IN THIS REPORT? Our forecast for voice assistant users in the US, trends driving conversational AI, and ways in which brands can take advantage of emerging opportunities.
KEY STAT: This year, 123.5 million US adults will use voice assistants at least once per month, and that base will continue to increase over the next few years.
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Executive Summary
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Sizing the Opportunity: The Voice Assistant User Base Will Continue to Increase
Customer Service Channels that Are Currently Most Used vs. Will Be Most Used in 3 Years According to Decision-Makers in North America, May 2021 (% of respondents)
Customer Service Channels that Are Currently Most Used vs. Will Be Most Used in 3 Years According to Decision-Makers in North America, May 2021 (% of respondents)
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