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Learn More →Canada Time Spent With Media 2024
Total Media Time Will Peak This Year
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Table of Contents
- Executive Summary
- Media consumption patterns in Canada continue to change, making the audience a moving target
- Total time spent with media in Canada will peak in 2024
- Digital time spent will outpace traditional media by a factor of almost 2-to-1
- Mobile will account for more than a third of total time spent with media
- Viewing still leans toward linear TV, but CTV is gaining
- Listening favors digital audio over radio
- Social media time spent has jumped over the past five years
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Charts in This Report
Average Time Spent per Day With Select Media Formats and Devices by Adults in Canada, 2010-2025 (hrs:mins)Canada Ranks Second Among Select Countries for Average Daily Time Spent With Media (average hrs:mins spent per day with media among adults, by country, 2024)
Mobile Is by Far the Leading Access Point to Media (average hrs:mins spent per day with select media formats and devices among adults in Canada, 2024)The Device Dynamic in Canada: Smartphones Are Displacing Time Spent With Desktops/Laptops (average hrs:mins spent per day with select devices among adults in Canada, 2017-2026 )
In Canada, Time Spent With CTV Is Gaining on Linear TV (average hrs:mins spent per day with connected TV and linear TV among adults in Canada, 2020-2026)In Canada, Time Spent With Digital Audio Far Exceeds That of Radio (average hrs:mins spent per day with digital audio and radio among adults in Canada, 2020-2026)
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