Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Digital media time shoots past the 7-hour mark daily.
More than a third of media time is mobile.
Connected TV is the hottest format.
CTV accounts for more than a third of total TV time.
Social is a launching pad to most other media.
Audio mirrors video as listeners favor OTT.
There are plenty of options for brands to tap into Canada’s heavy media appetite.
Sources
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Report Snapshot
Our annual forecast of media consumption in Canada reveals time spent on media in the country is among the highest in countries we track. Average time is now well over 11 hours daily, second only to the US figure of 12:11.
Key Question: How should media buyers adapt to the changing media habits in Canada?
KEY STAT: Daily digital time will amount to 61.7% of total media time this year.
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Table of Contents
Report Snapshot
Digital media time shoots past the 7-hour mark daily.
More than a third of media time is mobile.
Connected TV is the hottest format.
CTV accounts for more than a third of total TV time.
Social is a launching pad to most other media.
Audio mirrors video as listeners favor OTT.
There are plenty of options for brands to tap into Canada’s heavy media appetite.
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry