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Retail media is now a major digital advertising channel
Survey says: Thumbs up for retail media
About the Survey
Media Gallery
About This Report
Retail media will make huge gains this year in Canada. Our first-ever forecast for retail media ad spending in Canada and our joint survey of ad buyers (conducted with IAB Canada) highlight the latest developments.
Retail media is now a major digital advertising channel
Survey says: Thumbs up for retail media
About the Survey
Media Gallery
Retail media is providing an alternative to the Google-Meta duopoly, where consumer privacy measures have made targeting audiences more difficult. This report details our first-ever forecast for retail media ad spending in Canada, along with the results of our November 2023 survey of retail media buyers (conducted in conjunction with IAB Canada).
KeyQuestion: How will the retail media market in Canada impact advertiser budgets in 2024?
Key Stat: Retail media ad spending in Canada will surge past the C$3 billion mark in 2024, almost double what it was three years ago.
Here’s what’s in the full report
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Reliable data in simple displays for presentations and quick decision making.
Table of Contents
Executive Summary
Retail media is now a major digital advertising channel
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry