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EMARKETER

Canada Consumer Payment Habits

Digital Payments Battle Card Supremacy—and Victory Depends on Demographics

Report by Grace Broadbent  |  Mar 8, 2023
Download
Report
The One-Pager
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Table of Contents
Executive Summary
Canada lags the digital pace set by leading Western economies.
Canada consumer demographics inform digital payment growth trends.
Winners will be decided on the digital battlefield.
Among traditional payment methods in Canada, credit cards are the most mature.
But debit card payment value is growing with retail volume and gaining digital traction.
And prepaid cards are getting a boost from younger Canadians and gig workers.
Cash is hanging on across age groups.
Among emerging payment methods, contactless cards are wildly popular.
Mobile wallets are gaining prominence thanks to growing ecommerce share.
Younger consumers are propping up nascent BNPL growth.
The crypto crisis is curbing already low payments momentum.
What should marketers in the Canada payments industry do next?
Sources
Media Gallery
About This Report
Canada is behind other Western economies in digital payments adoption, but new technologies are finding footing against cards. Diving into usage among different demographic groups foretells how adoption will progress.
Topics
Payments
Canada
Table of Contents
Executive Summary
Canada lags the digital pace set by leading Western economies.
Canada consumer demographics inform digital payment growth trends.
Winners will be decided on the digital battlefield.
Among traditional payment methods in Canada, credit cards are the most mature.
But debit card payment value is growing with retail volume and gaining digital traction.
And prepaid cards are getting a boost from younger Canadians and gig workers.
Cash is hanging on across age groups.
Among emerging payment methods, contactless cards are wildly popular.
Mobile wallets are gaining prominence thanks to growing ecommerce share.
Younger consumers are propping up nascent BNPL growth.
The crypto crisis is curbing already low payments momentum.
What should marketers in the Canada payments industry do next?
Sources
Media Gallery

Executive Summary

Canada consumers lag Western leaders in adopting digital payments, but mainstream contactless usage has set the table for mobile payments to grow—and certain demographic groups are leading the charge. Marketers can reach these groups by pinpointing demographic payment habits and digital preferences.

Scroll on to learn:

  • The size of Canada’s consumer payments opportunity
  • The major established and emerging brands fighting for share
  • Key payment methods—from credit cards to cryptocurrency—and their growth trajectory
  • Demographic trends that are driving business upheaval

Key Question: How are payment method preferences among different demographic groups influencing the shift to digital payments in Canada?

Food and Retail Transaction Volume in Canada, by Payment Type, 2018-2024 (billions and % of total)
E-Mail ChartDownload

KEY STAT: Canada’s food and retail transaction volume will grow 4.0% in 2023, per our forecast, with credit cards holding on to a majority share. But a slight decrease from the year prior could be linked to a slip in their digital dominance.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

4charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Canada lags the digital pace set by leading Western economies.
  3. Canada consumer demographics inform digital payment growth trends.
  4. Winners will be decided on the digital battlefield.
  5. Among traditional payment methods in Canada, credit cards are the most mature.
  1. But debit card payment value is growing with retail volume and gaining digital traction.
  2. And prepaid cards are getting a boost from younger Canadians and gig workers.
  3. Cash is hanging on across age groups.
  4. Among emerging payment methods, contactless cards are wildly popular.
  5. Mobile wallets are gaining prominence thanks to growing ecommerce share.
  1. Younger consumers are propping up nascent BNPL growth.
  2. The crypto crisis is curbing already low payments momentum.
  3. What should marketers in the Canada payments industry do next?
  4. Sources
  5. Media Gallery

Charts in This Report

Food and Retail Transaction Volume in Canada, by Payment Type, 2018-2024 (billions and % of total)Contactless Payment Transaction Value in Canada, 2018-2021 (billions and % change)
Mobile Wallet Share of Total Transaction Values for Adults in Canada, by Age, Nov 2021 (% of respondents in each group)Adults Using Cryptocurrency Payments in Canada, by Age, Nov 2021 (% of respondents in each group)
Download
Report
The One-Pager
Share
Table of Contents
Executive Summary
Canada lags the digital pace set by leading Western economies.
Canada consumer demographics inform digital payment growth trends.
Winners will be decided on the digital battlefield.
Among traditional payment methods in Canada, credit cards are the most mature.
But debit card payment value is growing with retail volume and gaining digital traction.
And prepaid cards are getting a boost from younger Canadians and gig workers.
Cash is hanging on across age groups.
Among emerging payment methods, contactless cards are wildly popular.
Mobile wallets are gaining prominence thanks to growing ecommerce share.
Younger consumers are propping up nascent BNPL growth.
The crypto crisis is curbing already low payments momentum.
What should marketers in the Canada payments industry do next?
Sources
Media Gallery
About This Report
Canada is behind other Western economies in digital payments adoption, but new technologies are finding footing against cards. Diving into usage among different demographic groups foretells how adoption will progress.
Topics
Payments
Canada
Table of Contents
Executive Summary
Canada lags the digital pace set by leading Western economies.
Canada consumer demographics inform digital payment growth trends.
Winners will be decided on the digital battlefield.
Among traditional payment methods in Canada, credit cards are the most mature.
But debit card payment value is growing with retail volume and gaining digital traction.
And prepaid cards are getting a boost from younger Canadians and gig workers.
Cash is hanging on across age groups.
Among emerging payment methods, contactless cards are wildly popular.
Mobile wallets are gaining prominence thanks to growing ecommerce share.
Younger consumers are propping up nascent BNPL growth.
The crypto crisis is curbing already low payments momentum.
What should marketers in the Canada payments industry do next?
Sources
Media Gallery

authors

Grace Broadbent

Contributors

David Morris
Principal Analyst
Melissa Rosenberg
Senior Researcher
Jaime Toplin
Senior Analyst
Daniel Van Dyke
VP, Content
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