InsightsEventsPricing

Industries Overview

Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →
All Topics

Latest Articles

Browse All →

CTOs are responsible for driving generative AI strategy

Article |
 Sep 5, 2024

Walmart beat Amazon in worldwide digital ad revenue growth for the second quarter in the past year

Article |
 Sep 4, 2024

Physical luxury sales lag, but off-price Neiman Marcus, Nordstrom are picking up shoppers

Article |
 Sep 4, 2024

How to leverage interactive mobile ads

Article |
 Sep 4, 2024

Most US creators have not been approached by political advertisers

Article |
 Sep 3, 2024

5 key stats to size up mobile commerce opportunity

Article |
 Sep 3, 2024

CMO tenure shrinks as role expands: How AI is helping marketing leaders adapt

Article |
 Sep 3, 2024

Travel networks could be the next wave of commerce media

Article |
 Sep 3, 2024

Consumers are slow to trade down in the baby, pet care, and beauty categories

Article |
 Sep 3, 2024

Why brands should pay attention to Instagram’s Broadcast Channels

Article |
 Sep 3, 2024
Explore our Research →

Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More →
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More →
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More →
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More →

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Client Testimonials
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More →
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More →
EMARKETER

Big Tech Antitrust 2024

Enforcement Will Reach a Fever Pitch This Election Year

Report by Evelyn Mitchell-Wolf  |  Mar 6, 2024
Download
Report
Deck
Executive Summary
Share
Table of Contents
Executive Summary
Antitrust enforcement has kicked into high gear
Big Tech has amassed tremendous influence over the digital ad market
Regulators have become more critical of Big Tech
Big Tech antitrust will have another big year in 2024
The 2024 election will shape the next four years of antitrust enforcement
What do marketers need to do?
Insider Intelligence Interviews
Sources
Media Gallery
About This Report
Big Tech has a big problem: The regulatory tide has turned against it. Digital advertising giants face several major lawsuits, and competition authorities are working to launch more before a possible change in leadership following US elections.
Topics
Technology
US
Table of Contents
Executive Summary
Antitrust enforcement has kicked into high gear
Big Tech has amassed tremendous influence over the digital ad market
Regulators have become more critical of Big Tech
Big Tech antitrust will have another big year in 2024
The 2024 election will shape the next four years of antitrust enforcement
What do marketers need to do?
Insider Intelligence Interviews
Sources
Media Gallery

For over a decade, Big Tech flourished with minimal intervention from antitrust regulators. Now, regulators are using every enforcement tool they have to revitalize competition in the markets where Big Tech plays—including digital advertising.

Key Question: How will antitrust legislation, regulation, and enforcement reshape the digital landscape in 2024 and beyond?

Alphabet and Meta Have Both Pursued Fewer Acquisitions in Recent Years
E-Mail ChartDownload

Key Stat: In the 2020s, the average annual deal volumes of both Google-owner Alphabet and Meta have been fractions of their 2010s averages—about one-third and two-thirds, respectively—amid heightened regulatory scrutiny.

Here’s what’s in the full report

3files

Exportable files for easy reading, analysis and sharing.

3charts

Reliable data in simple displays for presentations and quick decision making.

1expert perspective

Insights from industry and company leaders.

    Table of Contents

    1. Executive Summary
    2. Antitrust enforcement has kicked into high gear
    3. Big Tech has amassed tremendous influence over the digital ad market
    4. Regulators have become more critical of Big Tech
    1. Big Tech antitrust will have another big year in 2024
    2. The 2024 election will shape the next four years of antitrust enforcement
    3. What do marketers need to do?
    4. Insider Intelligence Interviews
    1. Sources
    2. Media Gallery

    Charts in This Report

    Alphabet and Meta Have Both Pursued Fewer Acquisitions in Recent YearsBig Tech* Has More Than Doubled Its Share of the Digital Ad Market Since We Began Tracking It
    Over 3 Years, Fewer Americans Reported Having a Lot of Confidence in Large Tech Companies

    Interviewed for This Report

    Ana Milicevic
    Sparrow Advisers
    Co-Founder and Principal
    Interviewed February 9, 2024

    authors

    Evelyn Mitchell-Wolf

    Contributors

    Tracy Tang
    Senior Researcher
    Max Willens
    Senior Analyst
    Yoram Wurmser
    Principal Analyst
    Already have a subscription?Sign In

    Access All Charts and Data

    Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

    Become a Client