Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Upfront TV ad spend continues declines in 2024
Article |
Jul 8, 2024
Tubi looks to strike gold again with a UK launch
Article |
Jul 8, 2024
The role that brands play in social activism, a Pride 2024 recap
Article |
Jul 8, 2024
Kids and AI: From usage to education and risks
Article |
Jul 8, 2024
4 ways AI is transforming retail media
Article |
Jul 8, 2024
Digital wallets will transform into commerce enablers more quickly
Article |
Jul 8, 2024
CEOs expect efficiency, cost savings from generative AI by 2025
Article |
Jul 5, 2024
General Mills leans on value while Levi’s, Nike, tout brand: 4 lessons from recent earnings calls
Article |
Jul 5, 2024
5 key stats on baby boomers: A look at shopping, search, and spending
Article |
Jul 5, 2024
Q1 2024 update: Which industries still rely on cookies the most
Article |
Jul 3, 2024
Products
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About EMARKETER
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →AR and VR Are Reshaping the Future of Consumer Engagement
Mobile Adoption Skyrockets as Headsets Find New Niches
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
Here’s what’s in the full report
2files
Exportable files for easy reading, analysis and sharing.
7charts
Reliable data in simple displays for presentations and quick decision making.
1expert perspective
Insights from industry and company leaders.
Table of Contents
- Executive Summary
- Immersive media, juiced by AI, represents the future of consumer engagement
- Notable uptakes in AR user penetration are surpassing expectations
- VR growth ebbs and flows its way to mainstream adoption
- How should advertisers capitalize on the growth in immersive media?
- EMARKETER Interviews
- Sources
- Media Gallery
Charts in This Report
US AR and VR Users, 2020-2028 (millions)US Mobile AR Smartphone Users, 2023-2028 (millions and % of smartphone users)
US Social Network AR Users, 2023-2028 (millions and % of social network users)US AR Shoppers, 2023-2028 (millions and % of digital shoppers )
Already have a subscription?Sign In
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Media Services
Free Content
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844[email protected]
* Copyright © 2024
EMARKETER Inc. All Rights Reserved.