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A Game-Changing Opportunity in Video Ad Measurement
Buyers, Sellers, and Everyone in Between All Have a Stake in Ad Measurement
Currency vs. Measurement and the Challenges that Affect Them Both
Upfronts and Beyond: Are New Tools Ready for the Show?
Brands Need to Assert Themselves in the Video Measurement Debate
Insider Intelligence Interviews
Read Next
Sources
Media Gallery
About This Report
The advertising industry has yet to crack the code on cross-screen, cross-platform video measurement. This year, buyers will experiment with new and improved measurement solutions and a multicurrency upfront.
A Game-Changing Opportunity in Video Ad Measurement
Buyers, Sellers, and Everyone in Between All Have a Stake in Ad Measurement
Currency vs. Measurement and the Challenges that Affect Them Both
Upfronts and Beyond: Are New Tools Ready for the Show?
Brands Need to Assert Themselves in the Video Measurement Debate
Insider Intelligence Interviews
Read Next
Sources
Media Gallery
Executive Summary
Ad measurement plays a vital role in media planning, buying, and optimization. This year, there’s more competition in video measurement than ever before, and the industry will get closer to its goal of a cross-screen, cross-platform solution.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
Why are advertisers reassessing currencies and how are they changing?
What challenges does the advertising industry face in adopting common currencies and standards to measure video ad performance?
How will video ad measurement change in the next year?
WHAT’S IN THIS REPORT? We explore the state of ad measurement, focusing on opportunities and challenges in the video space as alternative currencies attempt to put stakes in the ground.
KEY STAT: No more than half of US advertisers are satisfied with their campaign measurement across media types, according to an April 2021 Advertiser Perceptions survey. Only 38% are satisfied with their digital video measurement solutions.
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Table of Contents
Executive Summary
Key Points
A Game-Changing Opportunity in Video Ad Measurement
Buyers, Sellers, and Everyone in Between All Have a Stake in Ad Measurement
Currency vs. Measurement and the Challenges that Affect Them Both
Upfronts and Beyond: Are New Tools Ready for the Show?
Brands Need to Assert Themselves in the Video Measurement Debate
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