AMBITION
Craft a luxury experience from the first click
For guests of The Ritz-Carlton, the journey into opulence begins not upon entering the brand’s 100+ hotels and resorts worldwide. Instead, it begins the first moment they interact with the brand. To help ensure every online engagement is synonymous with the sophistication The Ritz-Carlton is known for, we took their website down to the studs and completely renovated their digital experience.
ACTION
Infuse luxury at every digital touchpoint
We artfully designed an online ecosystem that aligns with The Ritz-Carlton's standards for luxury experiences, helping to ensure meticulous attention to detail across every digital touchpoint. Elevated layouts, photography, animation, and font choices converge to form a visually captivating experience. Our collaboration with The Ritz-Carlton resulted in streamlined user interfaces, which can help ensure a cohesive and immersive experience for guests as they engage with the brand.
ACHIEVEMENT
Increased traffic and engagement
The new website design blends functionality with beauty, providing Ritz-Carlton customers with the convenience of managing their travel plans almost effortlessly. The revamped user experience led guests to spend four minutes, on average, reading content on Journey pages. Traffic is up 12.4% YOY, with 13% of visitors clicking the “find hotel” button, indicating they are ready to book their luxury experience with The Ritz-Carlton.
to improve the digital experience
of visitors select the “find hotel” button
increase in traffic YoY
By creating a luxurious experience from the first click to the final farewell, we helped The Ritz-Carlton establish itself as the new standard for luxury travel online.
Win in the transportation, hospitality, and services industry
Reinventing the marketplace with a seamless shopping experience
A game-changing digital experience
