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REACHING AUDIENCE IN 2024
REGISTRATION NOW OPEN!
The Must Have Targeting Tools Buyers & Sellers Need to Optimize Ad Strategy
To succeed in today’s media buying and selling landscape, it’s no longer about reaching a broad audience to raise brand awareness.
Instead, it’s about sellers’ ability to put their clients in front of the right audience regardless of the programming. So the question for sellers becomes: What audience-based buying options are we as TV networks and streamers offering buyers to push lower-funnel results such as website visits and sales? What are the tech and research solutions that platforms and networks are using to distinguish themselves from their competitors? And for buyers, what sorts of guarantees and KPIs do they now need as the hard work of agreed-upon currencies continues in the background? Join us as experts in the space shake the table and apply fresh thinking as 2024 swirls into view so that all sides are positioned for success in the new year.
Program at a Glance
1:00 PM – 1:05 PM: Welcome from Cynopsis VP/Group Publisher, Robbie Caploe
1:05 PM – 1:30 PM: Reaching Audiences in the Age of Connected TV
Speaking:
Mark Loughney Senior Consultant Hub Entertainment Research |
1:30 PM – 1:55 PM: Top Cross-Platform Insights of 2023 (Sponsored by: ComScore)
Speaking:
Moderator: Danan Ren SVP, Client Services ComScore |
James Muldrow Vice President, Product Management ComScore |
Ziggy Zografakis Head of Data and Measurement Product Partnerships Roku |
![]() Dr. Anastasia Karklina Gabriel, PhD
Senior Lead, Global Insights
Reddit
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Julia Goorin Senior Director of Marketing and Sales Research Vox Media |
Yee Pang Group Director, Research & Measurement Group M |
1:55 PM – 2:20 PM: The Tools Buyers and Sellers Need Now
Moderator: Pam Zucker Chief Strategy Officer IAB |
Roseann Montenes Vice President, Precision & Performance Advertiser Partnerships A+E Networks |
Casey Gould SVP, Ad Sales and Advanced Advertising Hallmark Media |
2:20 PM – 2:45 PM: Taking Advantage of Major Media Trends in 2024 and Beyond
Speaking:
Howard Homonoff Senior Business Development Advisor Grant Thornton LLP |
2:45 PM – 3:00 PM: Closing Remarks
To learn more about our limited sponsorship opportunities, contact Albert Nassour, Executive Director of Sales at [email protected].
REGISTER NOW |
PARTNERS
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