Apple Watch Series 10

I find going to the mall for an Apple Store sales event exciting yet brutally soul-sapping, even when a preorder makes pick-up relatively easy. But it’s well worth it when it results in the excellent new Apple Watch Series 10 on my wrist. I actually couldn’t wait to write this Apple Watch Series 10 review.

Larger, thinner, lighter and more lushly curvaceous than predecessors, the 10th anniversary Apple Watch is, technically, a redesign. But it feels like a bunch of iterative improvements more than a huge overhaul. And yet those small changes simply add up to great — with only a couple of small caveats.

As you probably already know, loads of new Apple hardware went on sale Friday in Apple Stores worldwide. Apple celebrated the iPhone 16 launch with photos of crowded stores from … all over. The photos and social media posts seem to contradict initial reports of lower-than-expected preorders on new iPhone 16 handsets.

Many of the pics show customers gleefully getting their new iPhones, Apple Watch Series 10 wearables, the new black titanium Apple Watch Ultra 2, AirPods 4 and new colors for AirPods Max.

See photos and videos from Apple’s iPhone 16 launch day below.

This week on Cult of Mac’s podcast: We’re basking in the afterglow of Apple’s “It’s Glowtime” event. Time to discuss what we like most (and least) about the new iPhone 16 lineup, Apple Watch Series 10, AirPods 4 and more.

Also on The CultCast:

• That black titanium Apple Watch Ultra looks tempting. The barely upgraded AirPods Max? Not so much.
• Which new Apple products do we plan to order? The choices seem tougher this time than usual.
• And finally … the results of our “It’s Glowtime” event predictions. We have a winner! (Two, actually.).

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

Apple is now accepting preorders for the iPhone 16, iPhone 16 Plus, iPhone 16 Pro and iPhone 16 Pro Max. The devices reach stores starting September 20, the same day preorders begin arriving.

In typical Apple fashion, the company took down its online store for about six hours before accepting preorders.

Apple Watch Series 10 can also be preordered, though Apple initially began taking those on Monday, September 9. The same goes for AirPods 4.

Is it time for you to upgrade and buy the new Apple Watch Series 10 or Apple Watch Ultra 2? The new Apple Watch is larger and thinner, with advanced new sensors and health features. And the Apple Watch Ultra 2 … comes in black.

Now that the new watches are available to preorder, you might be wondering whether it’s worthwhile to upgrade. That depends on what devices you have, so I put together a buying guide with charts and a video to help you decide.

The Apple Watch Series 10 packs significant upgrades over its predecessor. However, Apple did not give the same love to the Apple Watch Ultra this year. Instead of a third-gen Ultra, Apple only unveiled a new black titanium finish for the Apple Watch Ultra 2. That makes an unusual comparison — Apple Watch Series 10 versus Apple Watch Ultra 2 — an intriguing proposition.

The “regular” Apple Watch Series 10 comes closer to its rugged Ultra sibling than ever before. But between the two, which is the right pick for you? Read our Apple Watch Series 10 versus Apple Watch Ultra comparison to find out.

At Apple’s “It’s Glowtime” event, the company introduced the Apple Watch Series 10, iPhone 16, iPhone 16 Pro, fourth-generation AirPods and more. It was a big event — and some people complained about the length.

If you don’t have an hour and forty minutes to spare, here it is in just 90 seconds.

While getting blitzed by an avalanche of mind-numbing specs during Apple’s “It’s Glowtime” event, I kept marveling at how good San Francisco looked. The beautiful City by the Bay provided the backdrop to Monday’s event, with many of the presenters standing in front of gorgeous San Francisco landmarks.

San Francisco is my hometown (I’ve lived here nearly 30 years now), and it’s been getting beat up by stories about urban decay in recent years. But it’s still one of the world’s most beautiful cities, and it looked great during Apple’s live stream. Here’s a quick rundown of all the eye-popping SF locations.

The all-new Apple Watch Series 10 is the slimmest Apple Watch yet. With a bigger screen, longer battery life, improved water resistance, and a titanium finish upgrade, it’s now a serious alternative to Apple Watch Ultra. But despite all these sporty new features, Apple Watch Series 10 looks more refined than ever, with an elegant new polished aluminum look.

“It’s the thinnest Apple Watch ever, with our largest and most advanced display in a sleek, lightweight, all-metal case that comes in gorgeous new finishes of aluminum and polished titanium,” said Apple COO Jeff Williams during Monday’s taped “It’s Glowtime” event. “The design of Series 10 is truly a milestone of watchmaking.”

Apple’s “It’s Glowtime” happens on Monday, September 9. If you want to know what time the Apple event starts in your local time, you’ve come to the right place. The iPhone 16 lineup, featuring upgraded internals and new AI features, will be the star of the show.

As always, Apple will stream the Glowtime event so you can catch the company unveil its newest products live. Here’s what time you need to tune in to watch Apple’s live stream.