Finding the best location to start a business is among the key things people must consider when starting a business. In this activity, students imagine they own gas stations across the county. Using the Census Business Builder data access tool, students gather and analyze information to determine whether New York County, New York, or a neighboring county is the best place to open this business. Students will look at different variables related to gas stations and their potential customers to help make their decision. For example, one question asks students what else, other than information available in the tool, do they still need to know before deciding where to open a gas station. Students might consider the cost of living in each county; the number of people in each county who typically use public transportation; and how other gas stations in each county perform.