DirecTV, Disney Get Deal Done
DirecTV viewers don’t have to worry about missing the Emmys or football this weekend, with the provider and Disney reaching an agreement in principle Saturday that returned Disney’s full linear suite of networks to its satellite service, DirecTV Stream and U-Verse.
The two are finalizing the multi-year deal, which includes the opportunity for DirecTV to launch sports, entertainment, kids & family genre-based packages that include linear networks along DTC offerings. Disney will be getting a step up in its rate. And DirecTV has agreed to continue to carry the entire network portfolio. That’s different from Charter, which dropped Freeform and other networks when it struck its deal last fall.
Disney+, Hulu and ESPN+ will be included in select DirecTV packages under a wholesale agreement, and also to be made available on an a la carte basis. Like Charter, DirecTV will also have rights to the ESPN flagship DTC offering once it launches. No details on minimum penetration requirements, which was one of the sticking points in negotiations. The almost official deal ends a blackout that began on Sept. 1.
“Through this first-of-its-kind collaboration, DirecTV and Disney are giving customers the ability to tailor their video experience through more flexible options. DirecTV and Disney have a long-standing history of connecting consumers to the best entertainment, and this agreement furthers that commitment by recognizing both the tremendous value of Disney’s content and the evolving preferences of DirecTV’s customers,” the companies said. “We’d like to thank all affected viewers for their patience and are pleased to restore Disney’s entire portfolio of networks in time for college football and the Emmy Awards this weekend.”
It’s not known yet if DirecTV will withdraw its complaint at the FCC accusing Disney of not negotiating in good faith. As of now, it’s still pending.