Marketing

How new technologies and cultural shifts are rewiring fashion communications.
Highlights

How TikTok Changed PR

Spin doctors and amateur sleuths relish in revealing the tricks of the trade on social media. As a result, today’s consumers are savvier about spin than ever, forcing brands to change tactics.


Why Banal Is Big in Fashion’s Latest Campaigns

Following a year where surrealist stunts were fashion’s biggest marketing trend, voyeuristic campaigns that centre reality — and the often boring moments of the everyday — are gaining steam.


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